Creating content for your website and email marketing is critical to getting found online by new customers (website/blog) and staying relevant to existing ones (email). But don’t write just to write. Spend some time finding out what people are searching for online and then write about that. Here’s a great tool that you can start using.
Google Suggest: Go to Google and type in a question word plus your product/service. The results will tell you the top items that people are searching for on Google. This creates instant ideas for content and you can curate content on the spot.
You can also write about frequently asked questions that you receive or ask your clients about their experience (their story) with your company.