One of the frustrating things about Instagram has always been that you can only have one link in your bio. If you are truly marketing with your business Instagram page, you are doing posts that push a potential customer to a specific page on your website. Therefore, you cannot just have the link in your bio go to your homepage.You also cannot put a link in your post writeup or caption, so you have to constantly say “See link in bio” and then change it every time you want to direct people to a different page.
Now you have a better option! We have discovered a great tool called Linktr.ee where you can create a custom link for your bio that goes to a landing page with a list of your most used links!
Linktr.ee has a free version where you can have a series of links and it is really easy to set up and add new ones. The screen capture below shows the interface and how it looks on a mobile device.
There are a few options with the free version for customizing the background and link colors as in the example below for the Cannon YMCA but you can get a lot more customization with the Pro paid version that is still only $6 per month. In the interface, you can also see how many times each link was clicked on which is a great way to measure the effectiveness of a post where you mentioned “Link in bio”.
Below is a little more information about what you get with the free and paid versions of Linktr.ee. We encourage you check it out!